A great story creates social connectedness.
This is no different in the digital realm.
In the digital world, it is not enough to have a great product; you also need the ability to tell a great story!
Being a creative person who creates great work does not necessarily mean that you possess the knowledge, skills, and ability to curate and creatively direct your digital space.
These are very different skills.
Yet, you can learn these skills yourself and even enjoy the process.
Digital storytelling is the next step in social connectedness and is thus a vital key to our evolution and survival.